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About GBA University
GBA University is the virtual campus for all of GBA's learning,
career planning and networking offerings that are essential for the
continuing education and development for Georgia's career bankers.
GBA-U is about YOUR continued learning:
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In-person seminars
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Webinars
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Banking Schools
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AIB Courses
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Conferences
Check the
GBA-U home page for all the details. |
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In This Issue:
Budget Time
Means Making Sure Your Training is Covered
We know it is budget time out there for a lot of you. So, don't
forget about the value of investing in yourself or your fellow
bankers. A well-trained staff is critical to service, business
growth and good bank management. So, check out all the GBA
University events coming up soon and in the future. We've got
some great deals, and there's a delivery channel to meet any
banker's need or budget. |
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This Month's Highlights
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Topical Calendars:
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Learn
Why Leadership
GBA's Susan Keigans Keeps Coming
Back to GBA-U
Susan Keigans,
Executive Vice President, Planters & Citizens Bank,
Camilla and Leadership GBA Executive Committee member has been a
familiar face at GBA events over the past 4 years. Keigans has
attended a variety of GBA-sponsored events, including the annual
Marketing Conference, the Leadership GBA Conference, and the
Georgia Banking School held each year at the University of
Georgia. Keigans is a member of the GBA Finance/Operations
Roundtable, and
regularly attends their meetings as well. Keigans said,"Each
year, I look forward to attending and participating in more
educational events sponsored by GBA. The knowledge and resources
that I've been equipped with, along with the relationships that
I've built with fellow Georgia bankers have positioned me and my
bank for success."
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Security Pre-Conference Workshop
Offered at Compliance Conference Oct. 19
Because many
Compliance Officers also wear the Security Officer hat, GBA has
scheduled a bank security workshop in conjunction with the
annual
Compliance Conference. It will be held on Tuesday,
Oct. 19, from 9-11:30 a.m. at Idle Hour Country Club in Macon.
Steve Cross
with SunTrust Bank, Atlanta, will bring you up to date on
information related to bank robberies. Briggette Jimenez
also with SunTrust Bank, Atlanta, will discuss what
we need to do to maintain appropriate physical security to
protect a bank and its major resource, its employees. Rounding
out the workshop will be Dave Riser with RBC Bank,
Alpharetta, who will give you the current trends in fraud and
bank secrecy. Registration for this workshop is complimentary
if you register for the Compliance Conference. Registration for
the workshop only is $75. With questions, please contact
Marybeth Jones at 404.420.2032 or
Susie McGehee at 404.420.2010. |
Marketing and Communications
Workshop Scheduled at Annual Conference
What can banks learn from President Obama, Sarah Palin and great
companies? Love them or loathe them, the most successful
politicians and companies share something in common -
well-defined, powerful and consistent messages about who they
are, their values and what their voters or customers can expect
from them. The best do so with a disciplined, carefully honed
communications strategy and campaign. This workshop during the
annual Marketing and Communications Conference will help you
craft a set of influential messages for your bank and provide
you with tools for ensuring effective message discipline. You'll
get a practical guide for how to deliver those messages to a
full spectrum of your bank's stakeholders including employees,
current and prospective customers, directors, media and a
variety of others you may not have considered. Also, we'll
incorporate a discussion about how best to use new technology
and tried-and-true methods for delivering your story. As with a
good political campaign, participants will learn how to empower
management, employees and supporters to be effective promoters
for the bank, its products and the industry. We'll feature lots
of hands-on work time, examine video, Internet and print
examples of successful techniques and tactics, and provide a
thorough planning matrix so you can put what you learn into
practice. Presenting experts will be:
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John Marsh,
president, Marsh Communications LLC, a financial
services investor relations, PR, corporate and marketing
communications firm and GBA Associate Member
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Andy Mus,
senior vice president, Marsh Communications LLC
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David Rubinger,
president, Rubinger, Inc., a strategic communications
and public relations firm and GBA Associate Member.
This is only one component of this year's Marketing and
Communications Conference scheduled for Oct. 26-27 at the
Cobb Galleria Centre in Atlanta. For more information or to
register, please contact
Marybeth Jones
at 404.420.2032. |
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Five Great Ways
GBA
Communities Can Keep You Connected
We want to remind everyone that we've launched the first
of GBA's online Communities. The Communities are up and
full of great content provided by your peers. Currently,
the free online Communities open to GBA members are
Compliance, Human Resources, Security, Bank Trainers,
and Marketing. GBA Communities offer a quick,
safe and secure way to stay connected with other bankers
all over the state. The following five Community
features are designed to truly enhance your experience:
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A live discussion board where bankers may pose
questions and learn from their counterparts at other
banks
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A resource library where members may post resources
and see what others have provided
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A
News and Information section regularly updated with
special announcements as they happen
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An interactive survey feature so you may let us know
your thoughts about the Communities and ways we can
improve them
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A thorough section of direct links to online GBA
resources, job descriptions, Calendars, and more.
Sign up today on the Community Home Page
here for
any Community you may be interested in. After we get
your application, we will send you private login
information via e-mail. GBA Communities: Connect and get
more! |
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Fall Back to School
with AIB
Instructor-Led Online Courses
Here are the instructor-led
AIB online classes
offered the month of October. These courses are
instructor-facilitated with weekly assignments and can be taken
from your home or your office. (See the story below for more
about why these courses are so great.) All you need is a
computer, printer and Internet access. Classes with an asterisk
* require Microsoft Excel Software. Please register two weeks in
advance to secure a seat in the class.
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Analyzing Financial Statements*, 16 weeks, $505 (Oct.
12)
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Commercial Lending, 16 weeks, $425 (Oct. 18)
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Consumer Lending, 16 weeks, $425 (Oct. 25)
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Financial Accounting*, 16 weeks, $505 (Oct. 12)
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General Accounting*, 16 weeks, $535 (Oct. 18)
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Introduction to Agricultural Lending, 8 weeks, $395
(Oct. 12)
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Introduction to Trust Products and Services, 5 weeks,
$275 (Oct 4)
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Law & Banking: Applications, 16 weeks, $485 (Oct. 18)
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Law & Banking: Principles, 16 weeks, $485 (Oct. 12)
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Principles of Banking, 16 weeks, $425 (Oct.
12 and
Oct. 25)
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Principles of Banking Accelerated, 10 weeks, $355 (Oct.
18)
Please see the
AIB Online Course Schedule for a complete
listing or call GBA's
Alison Moreau at 404.420.2034 with
questions. |
AIB Instructor-Led Online
Courses; Why They Work!
Online convenience, instructor guidance and the industry's most
comprehensive curriculum.
No one else offers training like AIB. The American Institute of
Banking (AIB) has been the leader in bank training for more than
100 years. Today AIB offers you the same high‑quality education
in a convenient online format to suit your schedule and career
goals.
Here's
a summary of the benefits
to you:
A powerful learning experience
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Current and authoritative textbooks and readings
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Experienced online instructors with banking expertise
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Exercises and exams to test your learning
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All the value of a classroom on your schedule.
Courses you need when you want them
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From fundamental courses like AIB Principles of Banking at
the start of your career, to high‑level courses for senior
executives, like Analyzing Bank Performance
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More than 30 individual online courses in all
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Topics include banking basics, lending, retail banking,
accounting, trust, bank management, marketing and sales, and
more
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Set your schedule each week — no need to be online at a
certain date or time
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Unique sessions of many courses available just for your
bank.
Attention from your instructor, interaction with your peers
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All courses facilitated by an instructor who provides
feedback on assignments and is available to answer your
questions
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Peer interaction and discussion are an integral part of the
class and maximize the learning experience
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Instructors are banking or training professionals in the
industry
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The class size provides the opportunity for as much
attention as you need.
Top-quality, up-to-date curriculum
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Content developed with an insider's perspective — by
bankers, for bankers
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Curriculum updated as needed for accuracy and relevance to
the dynamic financial services industry
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High completion rates and student satisfaction.
AIB credentials, ICB certification and college credit
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Courses may apply to more than one AIB diploma or
certificate, allowing more rapid attainment of credentials
and career progress.
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Courses may count toward certification by the Institute of
Certified Bankers (ICB) — one of financial services' most
highly respected and valued credentials
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Many courses have been reviewed by the American Council on
Education (ACE) for college credit.
Call GBA's
Alison Moreau
at 404.420.2034 with questions. |
Career
Paths for Bankers
- Marketing and Credit Analyst Focus
GBA University's
Career Paths for BankersTM is the fast and easy
way to identify job-specific ongoing development courses for key
staff members. Check out the following upcoming opportunities
for two critical bank jobs.
Head Marketing Officer
Credit Analyst
These are just the courses offered soon. Of course, there's much
more. Visit our
Career Paths for BankersTM web site
for a full listing of the 44 bank jobs, skills and competencies
for each, and all GBA-U career development offerings for each.
Don't forget, GBA Strategic Partner
TalentQuest can also provide an enhanced performance
management system based on our Career Paths for BankersTM.
With questions, contact GBA's
Alison Moreau at 404.420.2034. |
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Seminars:
Bankruptcy, Business Continuity, IRAs, Collections, Audit and
Taxes
GBA-U offers a
variety of in-person seminars. Be on site with us for
personal interaction with the speaker, the ability to ask specific questions,
participate in peer discussions and truly have a more memorable
experience. GBA-U will
host the in-person seminars this fall listed below. For more
details, click on the seminar of your choice. See you there
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Collections and Recovery -
Oct. 13, Macon
This seminar will
provide a comprehensive overview of fundamental legal
principles involved in the collection process. After
completing the seminar, participants will have a working
knowledge of the general collection process.
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Internal Audit -
Oct. 21, Macon
This one-day
seminar will cover many of the basic concepts regarding
community bank internal controls and internal audit
techniques.
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Understanding Income Taxes -
Nov. 17, Macon
This class will
cover the basics of your bank's income tax calculation including
current and deferred tax, valuation allowances, and
multistate tax. This seminar will walk through how the
expense is computed, the practical aspects of making
estimated payments and what creates the deferred tax
balances that remain on your balance sheet.
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Get Involved: Get Smart
About Credit Day - Oct. 19
Changes in the economy and new legislation will likely influence
the mechanics of obtaining credit. Teaching
young people how best to use credit will equip them to handle
adult financial responsibilities. You
can help by participating in a program championed by
Leadership GBA, the ABA Education Foundation's
annual
Get Smart About Credit Day
on Oct. 19. Participation is easy, and your efforts count as
qualified
Personal Economics Program activities. Contact your local high
school, connect with youth groups or visit college campuses and
schedule a credit presentation for Oct. 19 - Get Smart About
Credit Day. The ABA Education Foundation has created an
excellent resource kit that contains everything you need for
your presentation. Included in the kit are a video, lesson
plans, hands-on activities and worksheets that youth can relate
to. To order the resource kit, call the ABA at 1-800-BANKERS or
visit the ABA web site at
www.aba.com.
With questions about the kit or the program, please call GBA's
Jennifer Stevens
at 404.420.2024 or
Susie McGehee
at 404.420.2010. Plan today to make a difference in the future
of your community's young people. |
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Suggest a Course: Your Needs Drive GBA-U Offerings
We want to
make sure we keep putting the "you" in GBA-U. If there's
something we don't offer on our regular
calendar, let us know what might be helpful. We'll see
if we can build a special program based on your suggestion. E-bulletin readers,
send our GBA-University staff an e-mail with your
suggestion. Be sure to give us some idea about how you'd
prefer to get the training such as an in-person seminar,
webinar or other channel, and a reasonably convenient
location suggestion for in-person course suggestions. Or you
can fill out and fax back this
form. |
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Like it? Pass It On, or
Recommend a Subscription |
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If you like
GBA-U Edge be sure and forward it to others at
your bank. And, if you think someone at your bank should get
it, send us an
e-mail with their name, title and e-mail address and
we'll add them to our monthly distribution. There's no
better way to share and enhance the value of GBA University
as a resource for your bank's continued success. |
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Georgia Bankers Association - 50 Hurt Plaza, Suite 1050,
Atlanta, GA 30303 - Phone 404.522.1501 - Fax 404.522.9848 -
www.gabankers.com |
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