Trust & Investment Management Services
The GBA spent more than a year looking for a company to provide enhanced and expanded financial services and products to their customers. "The endorsement of Reliance represents a strategic step for the GBA and allows all member banks to remain competitive in the marketplace," said Jim Williams, President of Citizens Bank & Trust in Eastman and chairman of GBA Services, Inc.
Reliance met each criteria that the GBA considered in finding a company to recommend to their member banks, including:
- having a corporate strategy that did not represent a future direct competitive threat as an acquirer of community banks;
- providing another distribution method for GBA's larger banks' sponsored or managed mutual funds in addition to the more traditional mutual funds; and
- representing an alternative to leasing space to a company whose employees are not under direct supervision of the bank.
Reliance brings a unique approach in dealing with banks operating in the background and providing sales training to bank staff. They do not use a cookie-cutter method in furnishing services to banks, but rather work individually with banks to customize a plan that fits the long-range goals and allows them to continue building customer relationships.
Reliance Trust Company
1100 Abernathy Road
500 Northpark, Suite 400
Atlanta, GA 30328
Dan Davis - (404) 266-0633