GBA Endorses ServisFirst Bank’s Agent Credit Card Program

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GBA is pleased to announce its endorsement of the agent credit card program offered by ServisFirst Bank. ServisFirst currently issues cards for 90 community banks in the country, including many that have recently converted from other agent card programs. Through the program, GBA members will be able to issue credit cards to their customers, both commercial and retail, with their bank’s logo. The GBA Services Inc. board of directors recently approved the endorsement citing ServisFirst’s innovative product offerings, customer service and transparency on pricing. ServisFirst provides a simple, straightforward program that includes credit card marketing and portfolio management services at no cost to the bank.

• Develop, fund and execute marketing and advertising programs to grow the bank’s card portfolio, including letter writing campaigns, in-branch promotions, etc.
• Provide a portfolio management team to support the bank
• Underwrite, establish, maintain and conduct servicing activities including customer service and collections
• Provide summary reporting on a quarterly basis
• Conduct on-site meetings and provide on-site training

• Twenty percent of net profit is shared with the GBA member bank
• Compliance is managed by ServisFirst, which holds all the outstandings
• Banks have the option to guarantee declined accounts (after review) and receive 80 percent of net profit share
• Cardholder support is provided 24/7
• Bank customers can choose from four types of cards, including a platinum benefits card and a cash back rewards card for both consumers and business customers
• ServisFirst Bank also offers a customized purchase card program, which allows a higher amount of control and monitoring for business owners
• The card program’s implementation fee will be waived for GBA members that are also members of the American Bankers Association.