GBA Member Profile

Brad Sheffield
At Large Member, 2018-2019 Leadership GBA Executive Committee
SVP/Retail Banking
Synovus Bank

Q:  Can you share with us how you first got involved with the GBA?

A: I first became involved with GBA in the mid-2000s when I attended the Georgia Banking School. Going through the school was a great experience, providing me with friendships that have stood the test of time.

Q: What has been the most memorable experience you’ve had in your career so far a banker?

A: In 2004 or 2005, I was asked to by Synovus to be a part of the Georgia Chamber of Commerce Sponsorship Drive. This type of project in service to the business community is a key role for bankers beyond the work we put in for our customers every day, so I was honored to be asked to represent the bank. I was awarded a trip to New York and took my first airplane ride as well as my first trip to New York City due to this campaign. I didn’t sleep at all the night before flying due to my fear of flying at the time. Seeing the best New York had to offer was something I will never forget.

Q: If you were to thank one person for helping you become the person you are today, who would it be and what did they do?

A: I would say Darron Burnette (S. Georgia/N. Florida Division CEO, Synovus Bank). He hired me almost 16 years ago and has invested in me and my career through those years. He has been a friend, mentor, and teacher, taking time to show me the way in retail banking. He has given me opportunities that have allowed me to grow personally and professionally.

Q: When you think of the future of the banking industry in Georgia, what makes you concerned and what makes you hopeful?

A: The regulatory environment is very concerning to me for the present and the future. The majority of my work is in the consumer and small business space, which continues to be more and more regulated. What makes me hopeful for the banking industry in Georgia is how business friendly our state is. I know this will continue to provide opportunities for Georgia banks.

Q: If you ruled the world, what would you change on Day 1?

A: College football would be a year-round sport and not just in the fall.